https://paytm.com/ Here’s what to do - Go to Paytm Cash underneath your account info, and simply add money to it. - Add any amount to Paytm Cash using your preferred mode – credit card, debit card or netbanking. - Add to Paytm Cash as many times as you like! Each time you add, our system will automatically enter you into a draw. Terms & Conditions - The offer is only on successful Add to Paytm Cash orders made between 30th Dec 2013 noon and 3rd Jan end of day. - There is no minimum or maximum amount for the order. - Valid for all old and new customers. - Offer is valid across all Paytm Platforms – website, mobile site, apps. - Users can make as many transactions as they like with any amount.
Let's see what is in store! Maybe they are trying to make it like Airtel Money, which can be used for transactions at other websites as well.
