Myth 1: If it's more expensive it must be of high value. This is the common excuse that people give when overpaying for goods or services. Millions of consumers are purchasing products every year that are overpriced. Why you ask? Well, because of this myth of course! People think that when they pay more they are getting a product of higher quality. While, this may be true in some situations, it is not in most cases. Stores are banking on the fact that consumers believe that higher priced items are a better quality buy than the cheaper priced ones. Make sure to comparison shopping, don't settle for the first price you find, look around, because it is most likely that you will find a better deal by the time you are done comparing. Myth 2: The Lowest Price is always the Best Buy. This is frequently the thought that most people have when they shop. Once you have found the lowest price for the product you want that's the end of your search right? Wrong. The lowest price you find for the product you are looking for is not always the best buy. although the item is priced lower than any others you have seen, this low price may mean that you are getting an item of lower quality. If you decide to purchase a generic brand over a name brand product because it is cheaper then you are taking the risk that the product you purchased is of lesser quality than the name brand version. Then you run the risk of your product breaking down at the exact time you need it the most. Now the product is no longer the lowest price because you are having to replace it over and over again. Myth 3: Purchasing items in bulk is always a money saver. This myth started during the olden days when people had large families that all lived together. Buying in bulk during this time was the smart and affordable thing to do. However, times have changed, now people are getting married later in life, if at all, causing there to be millions of couples and single family households around today. For these homes, buying in bulk may actually be costing them more than they are saving. The main question to ask when considering buying items in bulk is: will I be able to use all of this before it expires? If you won't be able to use all of it before it expires than it may end up spoiling and you will have to throw it away which will be equivalent to throwing the money you used to pay for these spoiled items into the trashcan, thus negating any savings you received. Myth 4: There is no need to research a product because you can just ask the salesperson You would think that people would understand that sales people make a commission when you buy something from them. They are going to tell you whatever they think you want to hear to get you to buy the product. So, if you want unbiased opinions about the projects you want to buy, make sure you research them online before going to the store. You can find all the information you need online to make the decision of the exact product you want to buy, before you go purchase it online or in the store. Myth 5: The Salesperson only has my best interest at heart. Well, hopefully, most of you out there no this is not often the case. While salesman are not bad, you have to keep in mind the fact that when you make a purchase they get paid, so don't you think it is probably in their best interest to get you to buy something even if it's not necessarily what you want or need? Myth 6: I Want that right now, it might be gone by tomorrow. This is something we tell ourselves in order to get the instant gratification that we so often crave. This is also a statement that has resulted in millions of maxed out credit cards all over the world. If you suffer from this problem, my advice to you is, if you see something you like, put it down, walk away and if you still want it the next day, go back and buy it. More often than not, you will realize that you really didn't need whatever it was you wanted the day before. Myth7 : Online shopping is not safe. Submitting credit card details online has a bad reputation from a security perspective but in truth, a credit card is an ideal method of paying for online purchases. The option to dispute any transaction processed on your card provides you with the ideal safety net. Should the seller fail to deliver purchases, buyers are able to request reversal of the transaction following an investigation carried out by their bank. Security should not be a concern, provided the user knows what to look out for. Most reputable websites where online transactions are concluded take a very proactive stance on e-security. Such websites stake their reputation on ensuring that they invest much time, hard work and serious capital into building a secure and safe platform in which their users can trade in confidence. A secure site will use encryption technology to scramble sensitive information which you submit. The only people who are able to unscramble this encryption are the users, by accessing their account with their unique password, username and/or other access codes required. You can easily identify a secure site by looking for the following; check the url, when a url reads https//: etc the āsā in the url will only be displayed on a secure domain, ordinarily the URL will begin with http//. Another sign of a secure site is a picture of a closed padlock viewable at the bottom of the web page you are looking at, and finally an unbroken key also illustrate that the site is secure .